Market Entry and Marketing Solutions for the Indian Market

Tailored for small and medium-sized Japanese enterprises aiming to penetrate the bustling Indian market,
our extensive marketing solutions are designed to simplify the process of launching Japanese
products in India, ensuring a smooth and effective market introduction.

We provide three customized market development strategies for SMEs venturing into the dynamic Indian market, catering to various degrees of involvement and implementation tactics.

For those preferring a streamlined approach, our service includes securing an importer to utilize local market expertise and delegate marketing responsibilities, offering a blend of flexibility, efficiency, and strategic depth for a successful and lasting market debut.

Premier Service

Our premier offering is an all-encompassing marketing solution from start to finish.



Our premier offering is an all-encompassing marketing solution from start to finish.



It features an in-depth market feasibility analysis, precise test marketing for product fine-tuning, selection of dependable importers, and proactive marketing efforts by our affiliates, all aimed at securing your product's triumph in the Indian marketplace.

It features an in-depth market feasibility analysis, precise test marketing for product fine-tuning, selection of dependable importers, and proactive marketing efforts by our affiliates, all aimed at securing your product's triumph in the Indian marketplace.

How It Works

Feasibility Study

A strategic analysis to evaluate your product’s market potential.

Test marketing

Introducing a product to a limited market to gauge consumer response.

Importer selection

Appointing a reliable and compatible importer.

Marketing by MRC affiliate

MRC affiliate to market product on your behalf.

Market Entry and
Importer Collaboration Service

Catering to clients who prefer a classic route, our service initiates with the selection of an import agent and concludes upon successful completion. This strategy enables your business to capitalize on local know-how while entrusting the marketing responsibilities to the import agent. Our offerings are crafted to offer adaptability, effectiveness, and strategic understanding, ensuring your venture into the Indian market is both triumphant and enduring.

How It Works

Feasibility study

A strategic analysis to evaluate your product’s market potential.

Test marketing

Introducing a product to a limited market to gauge consumer response.

Importer selection

Appointing a reliable and compatible importer.

Marketing by importer

Importer to market your product

Market Insight Service
for the Indian Market

For companies that want to gain a basic understanding before making a major market entry decision, we offer a third option that focuses solely on in-depth marketing research.

For companies that want to gain a basic understanding before making a major market entry decision, we offer a third option that focuses solely on in-depth marketing research.

We perform comprehensive research, including understanding consumer profiles, analyzing the competition, and exploring effective marketing channels.

We perform comprehensive research, including understanding consumer profiles, analyzing the competition, and exploring effective marketing channels.

This option is ideal for businesses that want to base their go-to-market and expansion strategies on solid data-driven insights.

This option is ideal for businesses that want to base their go-to-market and expansion strategies on solid data-driven insights.

This service aims to provide Japanese SMEs with important insights into the Indian market, including its size, growth potential and future prospects.

This service aims to provide Japanese SMEs with important insights into the Indian market, including its size, growth potential and future prospects.

In addition to these insights, the report provides strategic market entry recommendations tailored to your business objectives and market nuances.

In addition to these insights, the report provides strategic market entry recommendations tailored to your business objectives and market nuances.

A solid foundation for future success in the Indian market.


A solid foundation for future success in the Indian market.


How It Works

Research design

Structured plan outlining methods to address specific questions.

Implementing research

Implement research and develop strategy.

Report submission

Present findings to client.

Advice

Advice client on market entry.

In order to efficiently
Implement the market entry plan presented by MRC

We provide the following services

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Local law registration procedures.

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Acting on behalf of locally resident presidents, directors, and co-managers

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Selecting an office with location conditions that match the client company's image and with appropriate tenant fees

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Build a sales network suited to Indian business practices and markets

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Creating localized client company web pages, company information, sales catalogs, technical manuals, etc., and preparing various presentations.

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Preparation for comprehensive marketing and PR activities

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Select the most suitable local distributor, conclude a business partnership agreement, and incorporate it as part of the client company's specific distribution system.

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Advice on recruitment of local staff, salary levels, necessary allowances, etc.