Market Entry and Marketing Solutions for the Indian Market
Tailored for small and medium-sized Japanese enterprises aiming to penetrate the bustling Indian market,
our extensive marketing solutions are designed to simplify the process of launching Japanese
products in India, ensuring a smooth and effective market introduction.
We provide three customized market development strategies for SMEs venturing into the dynamic Indian market, catering to various degrees of involvement and implementation tactics.
For those preferring a streamlined approach, our service includes securing an importer to utilize local market expertise and delegate marketing responsibilities, offering a blend of flexibility, efficiency, and strategic depth for a successful and lasting market debut.
Premier Service
Our premier offering is an all-encompassing marketing solution from start to finish.
Our premier offering is an all-encompassing marketing solution from start to finish.
It features an in-depth market feasibility analysis, precise test marketing for product fine-tuning, selection of dependable importers, and proactive marketing efforts by our affiliates, all aimed at securing your product's triumph in the Indian marketplace.
It features an in-depth market feasibility analysis, precise test marketing for product fine-tuning, selection of dependable importers, and proactive marketing efforts by our affiliates, all aimed at securing your product's triumph in the Indian marketplace.
How It Works
- Feasibility Study
A strategic analysis to evaluate your product’s market potential.
- Test marketing
Introducing a product to a limited market to gauge consumer response.
- Importer selection
Appointing a reliable and compatible importer.
- Marketing by MRC affiliate
MRC affiliate to market product on your behalf.
Market Entry and
Importer Collaboration Service
Catering to clients who prefer a classic route, our service initiates with the selection of an import agent and concludes upon successful completion. This strategy enables your business to capitalize on local know-how while entrusting the marketing responsibilities to the import agent. Our offerings are crafted to offer adaptability, effectiveness, and strategic understanding, ensuring your venture into the Indian market is both triumphant and enduring.
How It Works
- Feasibility study
A strategic analysis to evaluate your product’s market potential.
- Test marketing
Introducing a product to a limited market to gauge consumer response.
- Importer selection
Appointing a reliable and compatible importer.
- Marketing by importer
Importer to market your product
Market Insight Service
for the Indian Market
For companies that want to gain a basic understanding before making a major market entry decision, we offer a third option that focuses solely on in-depth marketing research.
For companies that want to gain a basic understanding before making a major market entry decision, we offer a third option that focuses solely on in-depth marketing research.
We perform comprehensive research, including understanding consumer profiles, analyzing the competition, and exploring effective marketing channels.
We perform comprehensive research, including understanding consumer profiles, analyzing the competition, and exploring effective marketing channels.
This option is ideal for businesses that want to base their go-to-market and expansion strategies on solid data-driven insights.
This option is ideal for businesses that want to base their go-to-market and expansion strategies on solid data-driven insights.
This service aims to provide Japanese SMEs with important insights into the Indian market, including its size, growth potential and future prospects.
This service aims to provide Japanese SMEs with important insights into the Indian market, including its size, growth potential and future prospects.
In addition to these insights, the report provides strategic market entry recommendations tailored to your business objectives and market nuances.
In addition to these insights, the report provides strategic market entry recommendations tailored to your business objectives and market nuances.
A solid foundation for future success in the Indian market.
A solid foundation for future success in the Indian market.
How It Works
- Research design
Structured plan outlining methods to address specific questions.
- Implementing research
Implement research and develop strategy.
- Report submission
Present findings to client.
- Advice
Advice client on market entry.
Scope of Research
- Market size and characteristics of the client company's products and services in India
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Understand the expected customer profile and evaluate the market image of products and services in advance.
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Competitor list, price range, distribution network; identify the strengths and weaknesses of local rivals
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Competitiveness assessment of client companies in the Indian market
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Degree of success of expansion, risks, market environment
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Information on major local companies producing similar products in India.
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Telephone price survey targeting local distributors, producers, and consumers
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Analysis of client companies' advantages and problems
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Advice on image penetration strategies for client companies and marketing of product and service brands.
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Strategy creation (advice) for optimal market capture
We provide the following services
Local law registration procedures.
Acting on behalf of locally resident presidents, directors, and co-managers
Selecting an office with location conditions that match the client company's image and with appropriate tenant fees
Build a sales network suited to Indian business practices and markets
Creating localized client company web pages, company information, sales catalogs, technical manuals, etc., and preparing various presentations.
Preparation for comprehensive marketing and PR activities
Select the most suitable local distributor, conclude a business partnership agreement, and incorporate it as part of the client company's specific distribution system.
Advice on recruitment of local staff, salary levels, necessary allowances, etc.